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    When the former IT department of The Bank of Åland became Crosskey – an independent company – it would suddenly have to stand on its own and grow… Read More
    When the former IT department of The Bank of Åland became Crosskey – an independent company – it would suddenly have to stand on its own and grow by itself. For that, Crosskey needed to clarify its offer and empower its people. Kurppa Hosk helped Crosskey cut the ties to The Bank of Åland, strategically as well as visually, and build a strong brand of its own. Not least, Kurppa Hosk helped Crosskey build internal commitment for the new brand. Read Less
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Crosskey needed to clarify its offer, empower its people and cut ties to The Bank of Åland. Kurppa Hosk helped them to fulfill these needs, strategically as well as visually, and build a strong brand that could stand of its own.


Challenge
Originally the IT department of The Bank of Åland, Crosskey became an independent subsidiary in 2004. This forced them to control their own fate and grow its business outside the Group. For that it needed to clarify its business offer and empower its people.

Approach
With a new brand idea – “Banking Power!” – as the guiding star, Kurppa Hosk developed a new brand identity for Crosskey. We chose to retain the key symbolism featuring two crossed keys but modernize it and place it in a new context. A new graphic toolbox was developed around the logotype, including distinctive imagery, which became a key part of the identity.

Outcome
Kurppa Hosk supported Crosskey’s entire rebranding effort – strategically as well as visually. The journey had to start inside – involving Crosskey’s own people. Kurppa Hosk assisted Crosskey in several brand-engagement activities, including presentations to the staff, internal communication materials and the rebranding of Crosskey’s headquarters. Kurppa Hosk also supported Crosskey’s external rebranding by developing a new digital experience, producing a brand movie and creating various printed materials.