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    Allay is a fictional day spa that I created. I drew inspiration from my relaxing summer vacations to northern Wisconsin. I wanted to emulate the … Read More
    Allay is a fictional day spa that I created. I drew inspiration from my relaxing summer vacations to northern Wisconsin. I wanted to emulate the total relaxation that nature can bring. The project started with the conception of the business and logo creation through print and package design. The logo was created in Illustrator through a combination of type and hand-drawn elements. The gift card and label layouts were done in Adobe InDesign with photo editing done in Adobe Photoshop. Read Less
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Allay
Allay is a fictional day spa that I created with inspiration from my relaxing summer vacations in northern Wisconsin. I used clean lines and bright organic images to convey the relaxation that nature brings. The project encompassed brand conception, visualization and corporate print and package design.