Each of the designs here were created using a combination of Adobe software, sliced in Photoshop and then programmed into HTML layouts.
Because I was the only (or primary) designer for a majority of my time at GRM, I had to come up with a system that would allow me to turnaround the emails in a very short time.
Each month, I would take the Photoshop template with guides already set, create my design, and then exported the slices utilizing a naming convention structured in this manner: ARN_05MAY15_01, ARN_05MAY15_02, etc.
The email distribution platform that was in place prior to my arrival allowed for the duplication of templates in which I would simply perform a "Find + Replace" in the email's HTML and update the previous month's dates with the current month's date; e.g., "05MAY15" with "06JUN15".
It wasn't uncommon to have to do 7 or 8 holiday related emails in the midst of regular monthly emails and website design and development projects.
Because I was the only (or primary) designer for a majority of my time at GRM, I had to come up with a system that would allow me to turnaround the emails in a very short time.
Each month, I would take the Photoshop template with guides already set, create my design, and then exported the slices utilizing a naming convention structured in this manner: ARN_05MAY15_01, ARN_05MAY15_02, etc.
The email distribution platform that was in place prior to my arrival allowed for the duplication of templates in which I would simply perform a "Find + Replace" in the email's HTML and update the previous month's dates with the current month's date; e.g., "05MAY15" with "06JUN15".
It wasn't uncommon to have to do 7 or 8 holiday related emails in the midst of regular monthly emails and website design and development projects.