Pif is a non-profit organization, a shelter for dogs that have found themselves homeless or lost. The shelter was found in 2005 and cares, treats and places animals into loving homes. Keeping pets, their treatment and building new doghouses are financed by PIF organizers, volunteers and patrons. A friendly dog Pif which holds his heart in his paws and is ready to give it to his future owner is a primary motive of the identity.