Rootstock is a sustainable plant nursery that teaches urban Philadelphians how to farm their own food. By farming locally, Philadelphians reduce their reliance on imported goods and thereby reduce their own carbon footprint. While teaching classes to kids and adults alike, Rootstock travels to local events such as farmers markets and summer festivals to promote urban farming and organic living. At the farmstand, fresh produce, native and heirloom plant seeds, Pennsylvanian wildflowers, and locally made goods are sold to further Rootstock's mission. 

 

Rootstock's logomark reflects the ideals of the company, starting growth and connection within the larger entity. Bold, delectable imagery adds to the delicate but friendly type to add a community feel. Because Rootstock's farmstand is such a major source of its livelihood, an easy to navigate, mobile-friendly website is a must. The responsive website allows users to find classes, festivals and markets where Rootstock will be pedalling their merchandise.