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    Problem Develop a promotional campaign for the annual horror film festival held at the Crest theatre. Solution After researching the list of mo… Read More
    Problem Develop a promotional campaign for the annual horror film festival held at the Crest theatre. Solution After researching the list of movies and the history of the horror movie genre, I wanted to design a system that, much like a film festival, gives tribute to the classics. Taking inspiration from Saul Bass, I created a system that feeds off the psychological and physiological aspects of the horror film genre. Read Less
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Problem
Develop a promotional campaign for the annual horror film festival held at the Crest theatre. 
 
Solution
After researching the list of movies and the history of the horror movie genre, I wanted to design a system that, much like a film festival, gives tribute to the classics. Taking inspiration from Saul Bass, I created a system that feeds off the psychological and physiological aspects of the horror film genre.