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    Problem Working with a team, create a new brand with touchpoints that reflect the brand and is marketed towards the target audience. Solution Af… Read More
    Problem Working with a team, create a new brand with touchpoints that reflect the brand and is marketed towards the target audience. Solution After weeks of research, we created a Bookstore/Cafe called The Commons. It is marketed towards the individuals that love books and coffee. We decided to take on an old English pub aesthetic with a contemporary update. My role in the group involved feedback, gift store touchpoints, and working with vendors to create finished collateral. Read Less
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Problem
Working with a team, create a new brand with touchpoints that reflect the brand and is marketed towards the target audience.
 
Solution
After weeks of research, we created a Bookstore/Cafe called The Commons. It is marketed towards the individuals that love books and coffee. We decided to take on an old English pub aesthetic with a contemporary update. My role in the group involved feedback, gift store touchpoints, and working with vendors to create finished collateral.