Cuff N Roll is an online vintage up cycle shop that offers a wide range of apparel.  The line originally had a more nostalgic rustic feel, but after several cups of coffee and conversations, Cuff N Roll wanted to aim towards a new look and aesthetic.  Focusing on up cycling, Cuff N Roll wanted to still offer vintage pieces but convey a more street chic and high-low fashion.  

 

The branding chosen shows the high-low sleekness of fashion, but is still playful and fun with its colors and quirky illustrations.