Overdrive is an Electrolyte Enhanced sports drink, offering to replace electrolytes that your body loses in daily and sport activities. Unlike competing brands, which uses a high amount of sugar and salt. This was created to tailor to athletes and people who are active in their everyday lives.  Overdrive uses minimal salt and no sugar rendering it to zero calories. It is specifically formulated with Nutrients and Vitamins as well as being formulated with an advanced Electrolyte system. This system helps replenish 3 key elements that are lost in sweat. Those 3 key elements are potassium, calcium, and Magnesium. Overdrive comes in 4 assorted flavors, Wild Cherry, Blueberry blast, Ecstatic Orange, and Startling Lemon.    

 

 

A) This idea is from my original concept, which was Powerade Zero, upon further discussion with my superiors; we decided that it would be best to redesign this project. I am creating a whole new brand that represents what I feel this sports drink can deliver to consumers. The name I have chosen to call this product is Overdrive. The first step I am demonstrating this is by creating a Logo that will catch the consumer’s attention. This is one of the first rules of marketing your product, having a great logo that people can grasp and remember.

B) The next phase is creating business cards in order to solicite my product to the general public and be able to distribute my brand to potential business clients and investors.

C) I am going to redesign the mission statement background, in order to make it much easier to read and get the message across

D) The last step is creating label’s for the assorted flavors that were mentioned in the mission statement. Those flavors were Wild Cherry, Blueberry blast, Ecstatic Orange, and Startling Lemon.   

 

Logo
Labels for Assorted Flavors 
Business cards 
mission statement Backround