D A V I V I E N D A  B I L L B O A R D S 
S h o r t l i s t 
Art Directors: Juan Moreno
Art Directors: Andrés De la Hoz


In Colombia there are different cultures due to the variety of regions that the country has, despite these differences, joy is something that represents all Colombians. We create avatars of Colombian smiles as icons of a whole country.
We use the avatars in the billboards to show that Colombians and Davivienda share the same joy. To generate interaction, we decided to use graphic patterns making optical effects and thus play with the visual perception of people depending on the distance they are from the billboard.


 
Davivienda Billboards- Shortlist Young Lions
149
1809
7
Published:

Davivienda Billboards- Shortlist Young Lions

S o n r i s a s C o l o m b i a n a s D a v i v i e n d a En Colombia existen diferentes culturas debido a la variedad de regiones que tiene e Read More
149
1809
7
Published: