We wrapped up the branding with a lush color system that would stand out against other coffee packages and experiences. We used blues, greens, and yellows common in Central and Latin American culture. They’re largely absent in coffee brand packaging. We then let subtle textures and gradients percolate back in to create a more tactile experience that would complement the rustic paper packaging.
When combined, the color system, packaging, and name blend into smooth experience, but retain just enough grittiness to stay authentic to their humble roots. It’s an experience as bold as its founders and is sure to attract the attention of creative souls looking for an infusion of inspiration.