ARCHETYPE R&D FACILITY
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About

In August of 2011 Endeavor Snowboards opened a research & development facility, Archetype. Hovercraft developed a comprehensive identity system, … Read More
In August of 2011 Endeavor Snowboards opened a research & development facility, Archetype. Hovercraft developed a comprehensive identity system, as well as iconography and signage for this project. Archetype and Endeavor Snowboards are located in Vancouver, Canada. Read Less
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ARCHETYPE R&D FACILITY
About
In August of 2011 Endeavor Snowboards opened an R&D facility, rightfully named Archetype. While primarily developing product technology, the Archetype insignia is also found on a limited line of high-end products also created in the lab. We rolled out a thoughtful two-part identity system inspired by bees & hives. The building is branded with a clear icon, while product branding uses a derivative symbol to link the two. When a consumer experiences both product and facility, the beehive narrative unfolds, ultimately including them in the “know.”

Services
Branding, Signage, Copy Writing, Iconography, Product Branding