From T-shirts to drumsticks to badges and banners, Awesome make cool custom stuff, all in-house. Combining new school graphics with hand-painted typography, we created a professional yet punk identity that captures their alternative spirit and expresses their hands-on passion for quality swag. As well as the identity and website we also designed Awesome’s own range of products and a smart new factory showroom.
There is no deep-level strategy or highly conceptual approach to the applications other than making things that makes other people want to make things like those things and that’s not a bad thing. It’s an awesome thing.