Competition Sup de Pub 2015   
  
Brand : Française des Jeux (FDJ)
Brief : Faced with aging players FDJ , how can we, thanks to the scratch game Vegas, recruit a new target, the 18 to 25 years old, while the games range illiko® do not arouse their interest?
Single minded proposition : Myth Vegas
New scratch ticket
Digital Display
Situational Stunt
App
Website
FDJ - Vegas
Published:

FDJ - Vegas

Live brief from the brand FDJ. How can we bring the target 18 / 25 yo to play scratch games through the scratch game "Vegas"

Published:

Creative Fields