Smirnoff Ice Double Black with Guarana is a drink that makes you want to go out and explore the night. So we launched a free cab service.  But we needed to tell the right people about it. The young. The trendy. The free-spirited.

So we invited some of SA’s biggest online personalities to join us on some very special rides. Every influencer was given a tailor-made video showcasing their unique experience, essentially bringing hundreds-of-thousands of followers along for the ride.