Concept Statement| A conceptual re-design of the visual identity (logo and cover design aesthetic) for WIRED Magazine
Summary| The goal of this redesign for WIRED Magazine was to increase readership both in numbers and in scope. Research shows that their current readership consists of a mostly male audience between the ages of 30–50 with an average income of $75,000. The idea is that by moving their image towards more graphic, visually focused cover designs and a younger, organic logo mark that mimics the more fluid image and design of techology today, they can attract a wider demographic. This demographic would include those between the ages of 20–30 years with a lower average income of around $30,000 as well as drawing in more female readership. (the pixel-like feel of the original logo seems dated in this regard.)