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    A project involving rebranding a budget brand into premium packaging.
Pams Premium Range
The Pams range of products is New Zealand's largest food retailers with low prices aimed at the general public.

Our brief was to recreate pams into a premium more quality and high priced range for a target audience with more disposable income. We were given specific information that was required to be on the packaging, but had creative freedom for the design.

I took a strong typographic approach in a vintage / modern way using a range of vintage fonts and colour tones. I also used typical vintage banners and graphic elements to be coherent with this style. The text varies in colour and size to create hierarchy and a sense of direction to read the words as an appetizing sentence.