Ad Campaign Believe System
Experiential Ad Campaign
This is just an example to visually communicate, how this interactive billboards would
work. The actual visual display I had in mind is more melodramatic.
When the board isn't interacting with any products it will display a barren forest, and perhaps
starving and sick people, but once a product walks by it will trigger an animation in which a whole
colony of bees will fly in and form a thank you sign, and suddenly vegetation will start to
grow in the forest, and the people will start to gain some weight and health.
work. The actual visual display I had in mind is more melodramatic.
When the board isn't interacting with any products it will display a barren forest, and perhaps
starving and sick people, but once a product walks by it will trigger an animation in which a whole
colony of bees will fly in and form a thank you sign, and suddenly vegetation will start to
grow in the forest, and the people will start to gain some weight and health.
UX Design/Animated Mobile Site
These advertisements are not affiliated with Burts Bees.
Art direction and Copywriting by Jhonatan Arias
Art direction and Copywriting by Jhonatan Arias
