Boeing Fitness Center website (responsive design)
Summary: All-new Boeing Fitness Center website with responsive UI/UX suitable for desktop, tablet, and mobile display. The extensively redesigned site features management of content for better overall user experience; Brand Center website templates for design compliance; accordion-style layout for top level categories; global FAQ pages; migration of quick links to right column for retrieval of granular content; multiple domains condensed into a single domain.
Insight: Behavioral analytics determined that employees, especially on-the-go fitness types, do not prefer multiple touch points to get to their chosen destination. And with over 162,000 employees and with a range of fitness locations ranging from Everett, WA to Philadelphia, PA, streamlining the locations into an easy, clutter-free responsive design was needed.
Measured results: Upon launch, we quickly exceeded 2014 targets for membership and site visits. January, 2015 began with a 51% uptick in new fitness members from the same period the previous year.
Credits
UX Sr. Copywriter: Eric Cooley
Designer: Anita Nelson
IAD: Paul Jones
Project Manager: Bruce Riley
