Hannah Clinebell's profile

Branding/Trademark Study

This trademark represents a sustainable food supplier, called Eden Organic. I wanted to create a very fluid, organic mark that incorporated nature in a non-conventional way. This mark doubles as an "e" for Eden, and a leaf. 
Zero Fasteners is a hardware manufacturing company. I felt that this mark should be very geometric and patterned, with bold lines. The lines play off of the shapes of various nuts, bolts, and screws produced, while also creating a "0" shape. 
Equinox Ltd. is an outdoor clothing company. The circular, duotone plays off of an equinox of the moon, while incorporating an equal sign. This mark is easily reproduced and resized for all apparel. 
Backyard Odyssey is a children's playlet manufacturer. I had fun with this one, creating a more organic, hand-drawn feel. I felt that a rocket well-represents the imagination of an 'odyssey' a little kid might take while playing in their backyard, where there are no limitations.
Treasure Bay is a k-12 education publisher. Similar to the rocket ship for Backyard Odyssey, I played off of the imagination of kids that this company would market towards by creating a nautical imaginative mark. I wanted the mark to feel "fun" since kids sometimes view school books as boring. 
Identity & Branding Study
Adobe Illustrator
Branding/Trademark Study
Published:

Branding/Trademark Study

This was a study conducted on how trademarks are formed- what aspects make a good mark and what types of mark carry their brand far into the futu Read More

Published: