Check out our history of creating identities and programs for brands, not-for-profit organizations and publications that disrupted the status quo starting with Fetish Magazine, our first creative endeavor.
The big idea was to reach a global enthusiast audience of pop culture pundits. Doublespace created a publication to showcase the human obsession with pop culture and introduce products shaping the movement. Doublespace disrupted the status quo by using modern design to create a platform to showcase societal change.
*Fetish Magazine is in the permanent collection of the Victoria Albert Museum.
The big idea was to introduce a next-generation fitness option. Doublespace created a breakthrough brand identity that is memorable and resonates with a new generation of gym participants. Doublespace disrupted the status quo by reshaping what it means to be a gym.
The big idea was to celebrate the mainstreaming of Hip-Hop Culture in America. Doublespace created a magazine that Quincy Jones and Steve Ross (former Chairman, Time Warner) envisioned. Doublespace disrupted the status quo by proving that mainstream advertisers will spend against the hip-hop audience.
The big idea was to redefine fashion and beauty as inclusive and without boundaries. Doublespace created a multi-cultural fashion and beauty magazine to reflect the diversity of America. Doublespace disrupted the status quo by defying institutional media formulas.
The big idea was to champion access to sanitation. Doublespace created a provocative and inspiring communications platform that unashamedly discusses open defacation. Doublespace disrupted the status quo by starting a fresh dialogue about this solvable crisis.
NYRR: Run for Life
The big idea was to help and inspire people through running. Doublespace created a breakthrough brand platform to mobilize a diverse community. Doublespace disrupted the status quo by using running as a catalyst to change the health and well-being of the community.
Ben & Jerry's
The big idea was to extend the Ben & Jerry's brand. Doublespace investigated how the brand can expand what they do and how they do it. Doublespace disrupted the status quo by taking a beloved brand and thinking about it in a new way.