My client was one of three finalists for a major military vehilce program -- the biggest government contract under consideration for the next decade. The client had not traditionally used advertising, but this competition was extremely high profile. They needed a campaign to convey their legacy of expertise, their dedicated, expert leadership and the differntiators that sest them apart from their competition. The campaign included print, outdoor, radio, digital, video and collaterla.
AM General BRV-O pre-roll video ad
First flight of print ads
First flight of static digital. Campaign included flash and HTML5 as well.
Washington Post exterior print wrap for the Hill. Messages tailored to congressional decision makers.
Washington Post exterior print wrap for the Pentagon. Messages tailored to DoD decision makers.
Fold out "map" brochure to use as lobbying leave behind. See video for folding format.
Center spread poster -- the big reveal to the folding piece.
How the "map" brochure unfolds
Pentagon Metro station posters, two week run.
Radio ad
