Taiheiyo Kensha Branding Project
Taiheiyo Kensha is a Japanese Akita kennel located in Southern California. The name translates from Japanese to "Pacific Kennel". My process for branding a product starts with designing the logo, then I build brand around it. 
 
The client requested a logo and branding system that was geometric, modern, but still family friendly. I kept in mind about the personality of the breed and the ocean water. The Japanese Akita is a very prideful, stoic, and intelligent breed. 
 
The biggest tangible is the Puppy Packet. This will go home with every new puppy from Taiheiyo Kensha. The inside contains the contract, a how-to guide for Puppy, a puppy survey, Puppy's photos, and so forth. 
 
Taiheiyo Kensha Branding Project
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6050
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Taiheiyo Kensha Branding Project

Taiheiyo Kensha is a Japanese Akita kennel located in Southern California. The name means "Pacific Ocean", so the logo was designed with water an Read More
479
6050
17
Published:

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