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    Taiheiyo Kensha is a Japanese Akita kennel located in Southern California. The name means "Pacific Ocean", so the logo was designed with water an… Read More
    Taiheiyo Kensha is a Japanese Akita kennel located in Southern California. The name means "Pacific Ocean", so the logo was designed with water and the dog in mind. After the logo was established, the branding evolved around it, and thus Taiheiyo Kensha's visual identity was born. Read Less
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Taiheiyo Kensha is a Japanese Akita kennel located in Southern California. The name translates from Japanese to "Pacific Kennel". My process for branding a product starts with designing the logo, then I build brand around it. 
 
The client requested a logo and branding system that was geometric, modern, but still family friendly. I kept in mind about the personality of the breed and the ocean water. The Japanese Akita is a very prideful, stoic, and intelligent breed. 
 
The biggest tangible is the Puppy Packet. This will go home with every new puppy from Taiheiyo Kensha. The inside contains the contract, a how-to guide for Puppy, a puppy survey, Puppy's photos, and so forth.