The Hobbit - A journey through Middle-Earth

A mobile-first experience released with the Warner Bros movie 
“The Hobbit: The Desolation of Smaug”

With cutting edge technology Google wanted North Kingdom to inspire and showcase the new capabilities of the Chrome platform. Using a combination of HTML5 and webGL; movie content and new unique material from North Kingdom was blend together.

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P  A  R  T     O  N  E
  T H E   S T O R Y   L A Y E R
 
P A R T   T W O
E X P E R I E N C E   L A Y E R
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Six different worlds to explore made of WebGL and HTML5
                     
 
 
H O B B I T
I C O N G R A P H I C
 
 
 
T H E   J O U R N E Y   C O N T I N U E S

The Hobbit
The Battle of the Five Armies

 An epic conclusion to the Hobbit trilogy, and one of Warner Brothers’ most important theatrical movie releases for Q4 2014.

To live up to the expectations and hype, Google & Warner Brothers’ reached back to North Kingdom to help expand and evolve our previous immersive experience for “The Hobbit: Desolation of Smaug” with the ambition to capture the grandeur of all the films.


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Andy Awards, Bronze 2014, Silver 2015
The One Show, Gold  2015, Silver 2014
Awwwards, Site of the Year 2014

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C R E D 

A North Kingdom Product
3D artist: Mathias Lindgren

More information
North Kingdom
 
 
 
The Hobbit - A journey through Middle-Earth
1992
18388
104
Published:

The Hobbit - A journey through Middle-Earth

A North Kingdom product. “The Hobbit: The Desolation of Smaug” was one of Warner’s most important theatrical movie release for 2013. By showcasin Read More
1992
18388
104
Published: