This project is a limited edition branding and packaging design for GAP. The theme chosen is graduation and so the packaging design and content represent an example of what a soon-to-be graduated or recently graduated student would receive as their graduation gift from someone. This "graduation gift set" would be available in GAP stores 3 weeks before graduation and 2 weeks after graduation period ends.
The tube-shaped packaging has a lid and contains a shirt, a personalized congratulations letter from the founder of GAP, a care guide card for the shirt, as well as a “thank you” coupon card.
The tube-shaped packaging is meant to resemble a diploma covered with positive words congratulating the graduated student and praising him/her for his/her hard work and educational journey. The typographic expressions on the packaging are placed in a dynamic and engaging way that is eye-catching to express the excitement of the graduation event.
Once the graduated student is given the GAP gift packaging, as he/she removes the lid, colored confetti pops out as an element of surprise, adding to the joy of the celebration moment.
The graduate then finds the rolled-up shirt tied with a ribbon and the three cards in the packaging as well.
