Cropx Identity & More
​​​​​​​"An irrigation sensor used to be expensive equipment which needed a whole team to install.
Cropx enables any farmer to install an irrigation sensor with the use of simple, ready-available tools - for the fraction of the price."
Cropx Complementary Apps
Below: excerpt from a concept image for the field irrigation simulator
The available alpha version was an iOS app geared towards showing the field humidity properties however bearing limited ability of adding a new field (fields had to be manually inserted by the back-end), no crop type selection, no sensor ordering as well as sparse visuals. 
The available web 'companion's limitations were similar with added notion of being desktop-only. 

The existing alpha web interface of CropX needed visual improvement in order to be presented at a few trade shows. I was asked to both improve the visuals of the top navigation as well as the graph area supplying information about the fields current soil humidity relative to field capacity (top) and refill point (bottom). 
Suggestions included: Removing the bar bottom shadow, Adjusting icons, placement and coloring, using different font weights. Also, showing more information regarding the current state of the crop relative to its lifecycle & harvest.
Below: another concept screen trying to focus on the then-new Pivot status control. 
Cropx Logotype

In the earlier days i made some marketing Materials for cropx. One of those was the actual Logo; 

The Logo was developed with substantial influence and direction of the client;
Countless hours were invested discussing the actual drop shape in general and curvature in particular :)
Cropx Identity & More
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Cropx Identity & More

Cropx, an ag-analytics company, has developed the world’s most advanced adaptive irrigation services optimising irrigation automation, delivering Read More
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