• Add to Collection
  • Tools Used
  • About

    About

    Third visual of a three-piece-series print-advertisement-campaign, depicting the entire product line of swiss startup guitar manufacturer Relish … Read More
    Third visual of a three-piece-series print-advertisement-campaign, depicting the entire product line of swiss startup guitar manufacturer Relish Guitars, www.relishguitars.com. The concept of the whole series is to adress the sex appeal of this young and innovative guitar brand, seeking to revolutionize the electrical guitar market. We chose to produce the image completely in Cgi because we wanted the freedom to experiment with the amount of hands in the audience, try different lighting setups and develop the concert-like look of this visual over a longer period of time. And of course, because we were very curious if we could pull it off with photorealistic human hands rendered in 3D! Read Less
    Published:
The Most Beloved Guitar Alive
Print ad for Relish Guitars Switzerland, promoting their flagship guitar Jane.
Concept: Frédéric Müller
Client: Relish Brothers AG, Switzerland
CGI / Retouching: Frédéric Müller
Special thanks to: Luminous Creative Imaging, Netherlands
Close-ups:
CGI production-process:
Modeling the human hand shape:
Photographing hands to create high resolution textures:
Developping realistic skin shader with mental ray's layered mila shader through a combination of scatter, diffuse and reflection layers:
Post-production / Retouching breakdown:
Find the first visual of the campaign here: "The Sexiest Guitar Alive"
Find the second visual of the campaign here: "The Most Seductive Guitar Alive"
Special Thanks:

...to Relish Guitars Switzerland for the creative freedom and support. 

www.relishguitars.ch
 
...to friends at Luminous Creative Imaging for tips, tricks and your expertise during print finishing.

&
...to you, for watching!