Private Property is one of South Africa’s leading online property sites.
With aims of becoming the No 1 property portal, they wanted to increase brand awareness and show South Africans that there’s a home for everyone at Private Property.
Insight
When it comes to property, there is one residence that occupies every newspaper, press site, twitter feed, Facebook status and conversation around South Africa – Nkandla (The Presidential Estate).
Idea
To show that Private Property has everything from a 1-Bed apartment to a lavish compound with corner shop and ‘fire pool’, we launched a nationwide billboard campaign that took the controversial estate and combined it with Private Property’s search-filter tool.
Results
Brand awareness and site traffic increased as the press and public immediately took notice.
The Nkandla billboard became part of social commentary, appearing in several news articles and social media platforms around the country.
Credits
Agency: FoxP2 Cape Town
Executive Creative Director: Justin Gomes
Senior Copywriter: Alex Goldberg
Senior Art Director: Ryan Barkhuizen
