Platlands is a prototype for a housing research application. 
Platlands is a space made up of self-constructed houses, created to encourage the discussion about houses. 
There is no urban zoning, there are no typologies nor rules to follow, there are no standard needs or standard families either among its inhabitants. In Platlands you can find houses flattened to one dimension or houses in which you can peek inside, houses that are so grand they resemble castles or houses with only one room. In Platlands there is a little white space where you can draw your dream house.

The concept of the logo and the pattern arises from the combination of three elements: the plat, which is a map showing planned features; Plotlands, which are small pieces of land laid put in regular plots where a number of self-built settlements were established in the south-est of England from the late 1800s to the Second World War; Flatland, E. A. Abbot’s fantasy novel, which describes a multidimensional exploration which helps us dealing with the uncomfortable travel between the real dimension, that we all know, and the virtual realm; the typical childrens’ drawing of a house.

The grid represent the strict rules of urban planning. Its alteration stands for the actual needs, wills and dreams of people, which often don’t match up to the reality.

The pattern represent a two dimensional space, which is shaped in a sort of three dimensional one, thanks to its alteration.

The logo, which is basically the outline of a house, comes from the grid.

Concept: Valeria Granillo, Luana Iuliani, Marco Rizzetto
Design: Valeria Granillo
Web Development: Daniele Piccone