Founded by Beth Murphy in 2000, Principle Pictures creates featuredocumentary films, television documentaries, “real” reality series,books and photography exhibits in order to connect with audiences inmeaningful and personal ways.              We’re guided by whatErnest Hemingway called “the iceberg principle”:  when a story isedited, it (like an iceberg) may only show 10% of its whole.  But ourknowledge must encompass what’s below the surface"the other 90%"inorder to give viewers each story’s full depth, nuance and feeling.