Like any other festivals in India, here is one more for the cricket-loving nation, India. It’s just not cricket. It is all about fans and joyfulness of this month long event where a large group of viewers/followers are youth. It is primarily male viewer category.

 

Fans are the integral part of the event; they just celebrate this season by following their favorite teams, stars. Try to catch up with matches live on TV as well as on the stadiums. The spirit of this very fan following is what I have tried to emulate on the store by using one male model in eight (Teams) different avatars representing each team fan’s characteristics, appearances and culture.

 

Creative Direction: Shabib

Art Direction: Shabib

Visual Designer Lead: Rupesh Patange

VX Designers: Rinse John, Nisha Thomas

Photographer: Aashith Shetty`