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    Viljandi Folk Music Festival 2012 contest winning design
Viljandi Folk Music Festival
"The Men Song" 2012 design
and annual design contest winning work.
As the given theme was the Men song I wanted to combine bunch of elements that would graphically describe folk, men, voice.. with a sip of Estonia. That way I combined a rockarolly male attitude with the great moustache symbol and transformed the tongue into our national instrument the zither. I also wanted to make the folk festival more approachable for the fresh new audience who maybe fears this event for all the wrong reasons. Plus ofcourse I tried to keep good ethnical traditions within the palette and style.