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    Branding, art direction, design, layout and illustration of financial magazine ETF Report. The US magazine is produced monthly, and ETF Report UK… Read More
    Branding, art direction, design, layout and illustration of financial magazine ETF Report. The US magazine is produced monthly, and ETF Report UK is published quarterly. Branding: Collaborated with editorial team in developing format, editorial focus, name and visual identity. The goal was to create a financial magazine that feels fresh and modern, while presenting highly accurate data and analysis in a creative and approachable way. Because the magazine has a very slim budget, the design focuses on typographic and illustration solutions that can be created in-house every month. The vibrant color palette, use of white space, and interjection of humor makes this magazine stand out amongst other financial magazines in their space. Production: Each issue has between 3-6 feature stories, and is approximately 40-60 pages in length. Between the US and UK magazines, 16 issues are produced in-house each year. I oversee the art direction and illustrations of the magazine, and collaborate with an editorial designer on the page layout. Read Less
    Published:
ETF Report Magazine
Branding, Illustration & Layout

Rebranding, art direction, illustration, and layout of financial magazine ETF Report. 

Rebranding: 
Collaborated with editorial team to develop format, editorial focus, magazine name and visual identity. The goal was to create a financial magazine that felt fresh and modern, while presenting highly accurate data and analysis in a creative and approachable way. Because the magazine had a very slim budget, the design direction focused on typographic and illustration solutions that could be created in-house every month. The vibrant color palette, use of white space, and interjection of humor made this magazine stand out amongst other financial magazines in the space. 

Production: 
Each issue had between 3-6 feature stories, and was approximately 40-60 pages in length. Between the US and UK magazines, 16 issues were produced in-house each year. (US magazine was produced monthly, and ETF Report UK was published quarterly.) I oversaw the art direction and illustrations of the magazine, and collaborated with an editorial designer on the page layout. 

—  C O V E R    I L L U S T R A T I O N S  —


—  F E A T U R E   L A Y O U T S  —


—  D E P A R T M E N T    L A Y O U T S  —


—  P R O C E S S  —
cover brainstorm sketches
paper selection, color palette development, mood boards, and design exploration
—  O R I G I N A L  M A G A Z I N E  —


magazine before rebrand

CREATIVE DIRECTOR
ETF.com
Art Direction, Illustration, Design & Layout 
Jeannine Gaubert Pamoukdjian

GRAPHIC DESIGNER
Design & Layout
Patrick Hamaker

(Project date: 2012-2016)