ETF Report Magazine Rebrand & Production
Branding, art direction, illustration and layout of financial magazine ETF Report.
Collaborated with editorial team to develop format, editorial focus, magazine name and visual identity. The goal was to create a financial magazine that felt fresh and modern, while presenting highly accurate data and analysis in a creative and approachable way. Because the magazine had a very slim budget, the design direction focused on typographic and illustration solutions that could be created in-house every month. The vibrant color palette, use of white space, and interjection of humor made this magazine stand out amongst other financial magazines in the space.
Each issue had between 3-6 feature stories, and was approximately 40-60 pages in length. Between the US and UK magazines, 16 issues were produced in-house each year. (US magazine was produced monthly, and ETF Report UK was published quarterly.) I oversaw the art direction and illustrations of the magazine, and collaborated with an editorial designer on the page layout.
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cover brainstorm sketches
paper selection, color palette development, mood boards, and design exploration