The logo was inspired by the simplest forms of geometric shapes, the triangle, square and circle. Using the square as negative space the triangle was made to look as a house and the letter A. Following the same concept, the circle was made to look as a stylised S, therefore creating the brand’s initials.
Considering the close working relationship with the client, where practically every item will be quality-controlled, branding guidelines were kept at minimum so to see where the brand will take itself rather than limiting itself from branching out right from the start. A detailed set of brand guidelines will be established at a later stage.