We developed the complete branding for Cm², an architecture studio based in Buenos Aires and Santiago de Chile that designs minimal and modern environments where people want to be. The challenge was to develop a branding that expresses their values: Modernism, Simplicity, Good Design and Professionalism.
In order to achive this, we decided to build a beautiful, minimal grided layout based on the Dieter Rams concept: "Good Design Is as Little Design as Possible”.
The result? An identity based in less-is-more concept, black & white colour palette with emphasis on Typography that reflects the studio spirit.