• Add to Collection
  • About

    About

    The Chilean national soccer shared the same group with the champion and runner-up from the last World Cup (Southafrica 2010), called "group of de… Read More
    The Chilean national soccer shared the same group with the champion and runner-up from the last World Cup (Southafrica 2010), called "group of death" . That generated a bitter taste in the mouth to the country. Therefore, Banco de Chile as official sponsors of the national team, had to lift the spirits of the selection and across the country. So we gathered the 33 miners who survived after being locked up for 70 days in the Atacama mine to make a great motivational speech. The campaign generated global impact, being mentioned in more than 100 international media, impacting over 200 million people and getting free advertising valued at over $ 5 million. Read Less
    Published:
Shortlist in Cannes Lions 2014 - PR