Foodloft's Chinese name is "食四方" One of the reason we chose this name is because Foodloft is located on the fourth to sixth floor at Miramall. "四" is the letter four in Chinese and it is also the design focus of the identity.
After we created the logo, we wanted to create the brand visual which is evolved from the logo. We used square plates together with food styling to re-create the Chinese letter four as the focus of the brand image.
