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    The first broadcast effort for Cisco Systems.
Cisco Systems
Are You Ready?
Cisco Systems makes routers. Not too sexy, really. But whenyou consider how important routers are to the Internet, it gets a bit moreinteresting. So instead of talking about routers during Cisco’s first broadcasteffort, we talked about what the Internet was going to mean to the future.During the campaign Cisco went from a relative unknown to the 15 thmost recognized brand in the world.