In a bid to offer their cardmembers new and exciting retail experiences, AMEX struck a partnership with premium retail mall ION on Orchard Road. To announce the partnership key spaces within the mall were used including the 'Dragon's Tail' - a massive escalator thats spans three levels within the mall. We turned the escalator journey into a multi-sensory experience featuring visual projections, audio messaging and even emmiting an 'IONised' scent to create a premium customer experience within a captive environment.
We also did an animated visual sequence for the massive outdoor LED display communicating the AMEX / ION partnership privileges.
