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    Goals: Improve the communication of TAP destinations, develop content for the ecosystem and strengthen communication with the fans - while they c… Read More
    Goals: Improve the communication of TAP destinations, develop content for the ecosystem and strengthen communication with the fans - while they choose a destination and prepare a trip. - Web and mobile project that aims to divulge the best of TAP Portugal travels Universe. With diverse content about countries, cities and respective points of interest, the new platform functionalities provides greater interaction with the passengers aspirations. It’s now possible to learn about the destinations served by TAP, searching by category or promotions, getting tips, sharing experiences and knowing the best routes before traveling. The new Flytap destinations area covers three trip periods through its functionalities and contents: the planning, the experience, and the trip’s stories. The website is segmented by interests, with absorbing texts complemented with immersive and inspiring photos. It’s also possible to discover new destinations in the interactive map. All the content goes through the editorial department to give passengers the best and most precise information regarding destinations, countries, and attractions. Read Less
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CREDITS
 
Client TAP Portugal
Interface Design Susana Carvalho
Project Manager Pedro Pinto
Account Manager Sílvia Dias
Agency Wingman