Beyond The Teeth is a fictional campaign of dental health education for young children to understand the importance of a good oral health and preventive dental care. With the focus on prevention, the campaign builds self-esteem and teaches good oral health practices to create lifelong habits. It aims to assist young children in understanding the importance of their teeth and encourage daily oral care at home.
The campaign is based in Indonesia, specially for lower class young children. So many serious dental problems across Indonesia. Such as; 85% kids in Indonesia don't brush their teeth. Indonesia has a good amount of dentists but they don't spread evenly across the country. Most of them, they use one brush for at least two people. And many else.