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    Many designers have a passion for typography; it is what makes us who we are as designers and becomes part of our identity as artists. This hypot… Read More
    Many designers have a passion for typography; it is what makes us who we are as designers and becomes part of our identity as artists. This hypothetical conference encourages designers to “Breathe, Bleed, Be: Typography.” These ideas are expressed through illustrations of anatomy such as bones and blood to represent the physical embodiment of typography and the identity it provides as a designer. This is combined with letterforms using different digital and hand-drawn typefaces as a way of expressing the various styles of typography that we can embrace as designers and typographers. The conference campaign includes posters, banners, a brochure and a takeaway notebook; each embodying the Bleed, breathe, be: typography brand. Read Less
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Many designers have a passion for typography; it is what makes us who we are as designers and becomes part of our identity as artists. This hypothetical conference encourages designers to “Breathe, Bleed, Be: Typography.”
 
These ideas are expressed through illustrations of anatomy such as bones and blood to represent the physical embodiment of typography and the identity it provides as a designer. This is combined with letterforms using different digital and hand-drawn typefaces as a way of expressing the various styles of typography that we can embrace as designers and typographers. The conference campaign includes posters, banners, a brochure and a takeaway notebook; each embodying the Bleed, breathe, be: typography brand.
Poster
Poster mock-up
Poster in situ
Brochure front cover mock-up
Brochure outer spread mock-up
Brochure inner spread 1
Brochure inner spread 2 
Brochure inner spread 3
Brochure inner spread 4
Brochure inner spread 5
Banner
Banner in situ
Sketchbook collateral mock-up