• Add to Collection
  • About

    About

    BRIEF The brief required the redesign of the benefit icons using Ariel Hyiene as base SKU in order to improve benefit communication across the im… Read More
    BRIEF The brief required the redesign of the benefit icons using Ariel Hyiene as base SKU in order to improve benefit communication across the imminent optimization of the stain remover range. SOLUTION Reducing the amount of copy on pack and introducing secondary information icons on-pack helps reduce clutter and increase the legibility of the benefit icons. Working on the Hygiene variant, the image of a magnifying glass with a cross symbol magnifies and highlights an image of clean fabric. Together with the cleaning power communicated by the Ariel Branding, the new icon reinforces product benefit and differentiates against the competition. Read Less
    Published: