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    Client: Jameson Whiskey. Agency: Eightytwenty/4D. Role: Visual Design and art direction. Creation and execution of the digital & social campaign… Read More
    Client: Jameson Whiskey. Agency: Eightytwenty/4D. Role: Visual Design and art direction. Creation and execution of the digital & social campaign ............................................................... Copyright© All trademarks, creations, visuals are the property of their respective owners. Photo credit: . J. logo, photo and screen visuals ©Jameson Irish Whiskey Read Less
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Approach

The idea was to invite Jameson fans to take part in a quiz that put the particpant through a range of hairy scenarios and challenge them as to which friends of theirs would deal best in the situtation. As they answered a question they selected a friend to join their safari team. Each team member was asked to RSVP to be a part of the team. The lucky team winners got to go on an Urban Safari to New York.
 
 
 
 
Results
 
Rates of engagement increased by a factor of 2 i.e. more than twice the rate of interactions were recorded on Jameson's page during the promotion. More than 3,000 fans were added from a base of 24,000 at that time while 1,400 Urban Safari app users created teams of 4 friends.
 
 
 
 
 
Alternative concept