Faux profanity shows a comedic sympathy with the user.
A die cut speech bubble travels across the brand.
A pack that includes all TCP products, plasters and brandages is sealed with a plaster.
The asterisk is replaced by a cross to emphasize health. 
Playful adverts show both how effective TCP is, and how much people dread it!
TCP Rebrand
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TCP Rebrand

A rebrand of TCP antiseptic liquid to update their image to the 21st century. A comedic take on an unpleasant necessity.
5
266
1
Published:

Creative Fields