The brief for this project (taken from the D&AD Student Awards 2015) was to create a new visual language for film advertising. One that relies on and relishes words, instead of falling back on the usual photographic imagery. 

 

Using a chosen director (in this case, Baz Lurhmann), and three of their films (Strictly Ballroom, Romeo & Juliet, Moulin Rouge), I was asked to advertise a retrospective film event, purely through the use of typography. This was required to appeal to existing fans of Lurhmann, as well as people unaware of his work.

 

The requirements  were to create at least one poster, a digital element and various touchpoints to go alongside the retrospective.

 

Trio of posters, website video, limited edition screen printed poster and tube, set of limited edition DVDs and popcorn boxes.