My wife happens to be a chiropractor, so she sort of had no choice when it came to decide who would design the website for her business. As of the writing of this case study, she’s been in business for over 6 years. She is the sole chiropractor and also the owner. She also has an office manager and a massage therapist that practices within her office.
I created the first version of the Hoops Chiropractic website right around the time when she first opened her doors. The original version was inspired by the work we went through designing and decorating her office. I wanted the website to feel like a natural extension of her office, so many of the same colors are used on the website that are used on her walls. Those paint colors were originally inspired by a trip to the southwest US, seeing the different layering of colors in the landscapes in places like the Grand Canyon and Death Valley.
The human spine is also an interesting element to include in a design and obviously fits right in, so I included a very prominent spine design along the right side of the original website. Also, an interesting fact is that there are really no shades of gray at all (including black and white) in this original design. There is a bit of color present in every element. Here is a screenshot of the original Hoops Chiropractic website:
Like most websites, there were some minor updates made to it over the years, and in late 2012 I decided it was time for a face-lift.
I definitely liked the original style, and the basic colors and layout of the site. We wanted it to also continue to be a representation of her business and brand. Here are the primary changes that we wanted to make to the site:
- Build the site on the WordPress platform
- Make the site responsive, i.e., mobile friendly
- Tweak the logo
- Update the overall look and feel, slightly
- Make the site responsive, i.e., mobile friendly
- Tweak the logo
- Update the overall look and feel, slightly
After doing some mock-ups in Photoshop to figure out colors, and designing an updated logo, here is the final design:
As you can see there are a lot of tweaks to the previous design, but v2 is more of just an update to the original.
Since most of my wife’s business is appointment based, I added the ability for someone to call the office with a single tap on their mobile phone.
By building the site on WordPress, it’s now easy for her to make basic changes to the site herself, without needing my assistance to do so.
And of course, the spine is still there.
Thanks for reading this case study about Hoops Chiropractic. Click the link below to view the website.
