Rachael Kendrick's profile

One Win Leads to Another

Women Win

Women Win is a nonprofit organisation that uses sport as a tool to fight gender based violence, generate economic empowerment and promote sexual and reproductive health amongst women and girls in developing countries.

They do great work and really change lives, and they needed to find a way to make their message instantly understandable and compelling.

'One Win Leads to Another' was our solution.

We created a new visual language and tone of voice for Women Win, along with a number of animations and a redesigned Facebook page that could act as a 'one stop shop' for users to learn, support and donate to Women Win.

But for me this storyboard, art directed by Vasco Vicente, really captures the campaign. This is work I'm truly proud of.
One Win Leads to Another
Published:

One Win Leads to Another

Campaign for Women Win.

Published:

Creative Fields