True North Teas
Corporate and Brand Identity
Corporate and Brand Identity
The company approached me to design and develop a visual identity for their tea company. The brief called for a logo that required strong symbolism. They wanted a logo that could easily be associated with their Canadian roots while still reading as a tea company.
They had originally called for a Maple Leaf with teapot, but came to love the end result. The design was aimed towards capturing the feeling of comfort and relief while drinking tea on a cold day.
They had originally called for a Maple Leaf with teapot, but came to love the end result. The design was aimed towards capturing the feeling of comfort and relief while drinking tea on a cold day.
Stationary
Individual Sets for English and French. Each with a different interactive quality.
When folded the leaf becomes a prompt for the user to create their own "sunrise".
For an unorganized desk, papers can all begin to look the same. The proportionally sized logo creates the illusion of an actual tea cup which breaks the pattern, warranting direct action for the document.
Print
Web
